18 things you didn’t know about the Fine Brothers, YouTube’s ‘React’ video pioneers

Content creators upload videos to YouTube at such an astonishing rate, it can be easy to forget where some of the most popular ideas originated. But if you’ve ever watched a popular reaction video on the streaming site, you can rest assured knowing the creator likely took cues from the Fine Brothers, who pioneered the art form as we know it with their signature Reactvideo series. With this popular and often-imitated template, the hopeful filmmakers from Brooklyn, New York, amassed millions of subscribers and billions of views, overcoming several major snagsto builda YouTube empire.

The Fine Bros’path to stardom wasn’t always easy or clear. Here are some other facts you may not know about the YouTube personalities.

18 fascinating facts about the Fine Bros

1) Yes, theyre actually brothers

Benny and Rafi Fine were born and grew up in an Orthodox-Jewish family in Brooklyn in the 1980s.

Screengrab via SoulPancake/YouTube

2) Theyve been making videos for most of their lives

The brothers got their first video camera when they were adolescents, using it to shoot comedy sketches and full-length films. One of their live-action features made the rounds on the comedy film festival circuit in 2000, and the Fines planned to continue making one feature a year until one of them broke into Hollywood.


Screengrab via Streamy Awards/YouTube

3) The Fine Bros started pursuing YouTube 24/7

Benny and Raficreated their first website in 2003 and uploaded their first video to the internet the following year.They lived together in the early days of their video career, as “every waking moment is dedicated to creating content,”they told YouTubers Rhett and Link on their podcast,Ear Biscuits.

4) The Fine Brothers uploaded their first YouTube video on June 4, 2007

The video features the Burger King busting a move and flipping the bird to the tune of The Safety Dance in front of various fast food establishments. It’s racked up more than552,000 views, so clearly anything is possible.

5) Their early work bears little resemblance to what they do now

The burgeoning YouTube stars cut their teeth makingTV and movie parodies, along with mature social satire, as seen in their Prop 8 webseries(admittedly not their strong suit).

6) The Fines partnered with Maker Studios in 2009

The collaborative enterprise, which included other YouTube stars Philip DeFranco and Shane Dawson, promoted Benny and Rafito head of production and creative. Maker swelled into a multi-channel network that accumulated more than1 billion monthly views at its peak. Maker sold to Disney in 2014 for more than $500 million.

7) The brothers didnt stick around for Makers greatest success

Benny and Rafi left Maker in 2010 and embarked on their own full-fledged YouTube careerafter the company stopped matching up with what we believed in, they told Rhett and Link onEar Biscuits.

8) The Fine Brothers uploaded their first React video in 2010

Oct. 16, 2010, to be exact. The clip shows kids reacting to other viral YouTube videos, including Double Rainbow, Obama Fail, Twin Rabbits, and Snickers Halloween. Crisp editing and an easily recognizable structure earned the videonearly 6 million views, laying the groundwork for the Fine Bros most popular series and turning them into genuine web stars.

9) Their videos evolved with their cast

In November 2011, the Fines introduced the Teens React series, featuring some of the original Kids cast members who outgrew the show. Teens React incorporated more mature content, such as reactions to the Newtown school shooting and drunk driving accidents.

10)It’s not all just kids and teens

Shortly after introducingTeens React, the Fine Brothers also launched the Elders React series. Just as kids reacting to outdated technology and pop culture referencesguarantees laughs, watching senior citizens groove to Skrillex or recoil from Jersey Shore fights warms the soul.

11) Kids Reactwon the Fine Brosa 2012 Daytime Emmy for Best Viral Video Series

Theytook the victory in stride. Not a lot has changed, other than realizing that there are shows on YouTube like React that can get similar if not better viewership than mainstream entertainment can, they told the Daily Dot at the time.

Screengrab via the Fine Brothers/YouTube

12) Italso earned them a TV show

React to Thataired 12 episodes on Nickelodeon from Dec. 15, 2014 to Jan. 1, 2015. The Fine Bros also created and hosted Six Degrees of Everything, which aired on TruTV for 10 episodes betweenAugust and October of 2015.


13) Kevin Hart reacted to his own memes

Kevin Hart joined the brothers in 2016 for an episode of React-ception, where he watched teens react to his rollercoaster fiasco with Jimmy Fallon. The actor handled their reactions like a champ, laughing off the constant jabs about his height.

14) Maise Williams has appeared multiple times onTeens React

TheGame of Thrones star is no ordinary teen, but her cameos on the Fine Bros’ show, especially the one about the original Nintendo, is a good reminder that she’smuch softer than the Stark she portrays.

Screenshot via TheFineBros/YouTube

15) Their most popular video is also the most meta

The Fine Brothers enlisted several of their fellow YouTube starsincluding Shane Dawson, Harley Morenstein from EpicMealTime, MysteryGuitarMan (born Joe Penna), and PewDiePie (born Felix Arvid Ulf Kjellberg)for YouTubers React to Try to Watch This Without Laughing or Grinning. Most of them blew it within the first few rounds, but Dawson, CaptainSparkles (born Jordan Maron), and iJustine (born Justine Ezarik) held their ground throughout the whole challenge. The video has earnedjust shy of 50 million views.

16) Other people have copied and parodied the
React formatand the Fine Brothers were not happy about it

Theyve called out a number of creators for doing so, from small YouTube channels all the way up to BuzzFeed and Ellen DeGeneres.

Photo via TheFineBros Fans/Facebook

17) They even took one insulting parody video down themselves

YouTube only allows a handful of top creators to remove other peoples videos, and the action should be reserved purely for intellectual violations. Instead, the Fine Brothers abused their power and removed a video they found unflattering.

Screengrab via ETC/YouTube

18) The Fine Brothers tried to trademark the word React for their online videosand it cost them thousands of subscribers

The brothers insisted they wouldnt use the trademark to take down videos from other creators, nor would they charge a licensing fee for other videos with the word react in the title, but they had already betrayed YouTubers trust with their parody takedown. It was an ill-advised legal move in the first place, as its nearly impossible to trademark a single word in the name of intellectual property.

Toxic rhetoric painting the Fine Brothers as greedy, power-hungry content police soon emerged on Reddit and in YouTube comments. A condescending update video from the brothers did little to help their case. At one point, their channel lost tens of thousands of subscribers per hour, and more than 675,000 users unsubscribed in total.

On Feb. 1, 2016, the Fine Bros wrote on Medium that they rescinded all React trademarks and applications, discontinued the React World program and released all past Content ID claims for YouTube videosthat looked or sounded like they violated their copyright.

The Fine Brothers regained their pre-controversy follower count by May 2016. Their channel now boasts more than 15 million subscribers and 5 billion views.

Editor’s note: This article has been updated for relevance.

Read more: https://www.dailydot.com/upstream/fine-bros-react-youtube/